MODU MODU
2022
Fashion Branding for concept brand – MODU MODU. MODU MODU is a unity of fashion and branding design & consumer study. MODU MODU is a modular collection made with rectangles, to reduce over-consumption and pre-consumer waste through innovative methods.
The branding amplifies the creative take of the brand towards being sustainable by making the garments modular.
Concept Video
The concept video is aimed to showcase the transformation of the 3 dresses in 9 different scenarios, using engaging transitions and music.
Website
The website is designed to showcase the logic and thinking behind the design of each piece in the collection.
Each design transforms across three different dress codes, from casual to progressively formal. Transformation is achieved by assembling and disassembling respective parts through MODU MODU’s very own “Slot and Button Assembly”. The cutting of the garments also eliminates all waste by following principles of only cutting fabric in rectangles adjoined side-by-side.
Instruction Videos
Look Book
