CICLA
2021
CICLA is a slow fashion brand that promotes upcycling as a solution to consumerism and waste in today’s society. The brand aims to to nuture appreciation for things made slow and by hand, in the effort to promote more people to appreciate the beauty of upcycled products.
The logo encompasses the idea of the brand being crafted by hand, with one organic line cancelling the uniformly constructed line, which represents the uniform and emotionless nature of machine made fast fashion.
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