15 Creative Content Ideas to Kickstart and Grow Your New Business

Creating engaging social media content is key to building a loyal audience and driving business growth. With so many types of posts to choose from, it’s important to mix it up and offer value in different ways. We’ve compiled a list of 15 creative social media content ideas to help you educate, entertain, and engage your audience. For the full list of 30, chat with us to learn how we can help take your social media game to the next level!

Create Educational Content

1. How-To Tutorials

Offer step-by-step tutorial on how to use your products or perform tasks using your product or service. If you are a beauty brand, you could share a tutorial on creating a natural makeup look using your products. If you are a brand selling kitchen ware, you could do a simple tutorial to a dish using your utensils. To maximise engagement, use video format for each step and encourage viewers to save or share the content as a CTA at the end.

2. Industry Tips

Share useful tips or little-known tricks related to your field. If you’re in the fitness industry, for example, share simple workout tips for beginners or advice on how to commit to a balanced diet. Pairing these tips with visually appealing graphics and a hook pointing out the audience’s struggles can help grab attention and encourage sharing.

3. Industry News and Updates

Keep your audience informed about the latest trends and news in your industry with a touch of insights on the news. If you’re a tech company, you could share insights on the latest gadgets or software updates and include a short summary of your company’s view on that new gadget in how they will affect your audience’s daily life. Positioning your business as a thought leader keeps your followers engaged and can boost credibility about your business, lowering the cost of conversion eventually in the long run.

Create Entertaining Content

4. Memes and Humour

Inject some fun into your social media feed by sharing memes or humorous content relevant to your industry. For example, a cafe could post a funny coffee-related meme that resonates with caffeine lovers. Just make sure the humour aligns with your brand’s voice and is relatable to your audience.

5. Quizzes and Fun Facts carousel

Create quizzes or share interesting facts that relate to your industry. For a travel company, a "Where Should You Travel Next?" quiz can engage users while subtly promoting travel packages through featuring various destinations in the pages of the carousel. Include a call-to-action (CTA) that encourages users to comment with their answer or share the quiz with friends.

6. Behind-the-Scenes Reel

Give followers a peek behind the scenes through a reel. This could be a look at your workspace, the making of a product, or the preparation for an event. Behind-the-scenes content humanises your brand and fosters a sense of connection and relatability.

Create Promotional Contents

7. Product/Service Launch Announcements

Generate excitement around a new product launch by creating a series of teaser posts leading up to the launch date. Some ideas are sneak peeks, product details, and countdowns to build anticipation. You can even take it a notch higher by offering exclusive access or pre-sale opportunities to followers who engage with your posts.

8. Discounts and Special Offers Posts

Encourage sales and conversion by promoting limited-time offers, discounts, or exclusive deals. For added impact, use urgency-focused language such as "Today Only" or "Limited Stock." Adding a countdown timer to your posts can also enhance the sense of urgency.

9. Customer Success Stories

Our Client, Revit’s ads showcasing product reviews

Showcase testimonials and success stories from customers who have benefited from your product or service. Sharing real-life examples adds social proof and encourages others to try out what you offer. Make these posts more engaging by including quotes, customer photos, or short videos. These are also great posts to re-use as paid ads.

Create Engagement Booster Ideas

10. Polls and Survey Stories

Polls and surveys are easy ways to engage your audience to boost your account algorithm. Use them to gather feedback, gauge interest in a new product, or simply entertainment. For example, if you are a clothing brand, you could ask your followers to vote on their favourite season for fashion.

11. Ask Questions in your posts

Spark conversation by posting questions that prompt your followers to comment. Ask about their preferences, experiences, or opinions on a relevant topic. For instance, if you are running a restaurant ask "What's your favourite dish to order when dining out?" while using a well-shot image of your restaurant as the background. This type of content encourages interaction and helps build engagements on your account.

UGC from Revit (our client)’s customers

12. User-Generated Content (UGC)

Encourage your followers to create content featuring your products, and then share it on your social channels. UGC not only provides social proof but also shows that your brand values its customers. #Tip: To incentivise participation, consider running a monthly contest for the best photo or video.

Some Additional Content Ideas to Mix Things Up!

13. Live Q&A Sessions

Host live Q&A sessions on social media to answer questions about your products, industry trends, or business-related topics. This provides real-time engagement and gives your audience a platform to ask what they are most curious about. These interactions, in turn, help you discover what your customers really want to know before making a purchase. You can then tailor future content to address these questions, improving conversions through your social media posts over time. Be sure to promote the session in advance and encourage followers to submit questions beforehand!

14. Behind-the-Scenes of the Founder

Take your followers behind the scenes by sharing live updates of your journey as a founder. Whether you're preparing for a big launch, attending a pivotal meeting, or facing daily challenges, this authentic glimpse into your life offers a real-time connection and relatability with your audience. Use Stories or Reels for short, engaging clips to showcase the hustle, excitement, and passion driving your brand.

Inspirational Affirmation posts from AASTRAL Beauty (Our client)

15. Motivational and Inspirational Content

Share motivational quotes, stories of success, or messages that align with your brand values. For instance, a fitness studio could post workout motivation quotes paired with action shots of people exercising in your studio. These posts tend to resonate with followers and can drive engagement, especially when paired with an inspiring visual.

That’s it! With these ideas to begin with, you are ready to fill up. one month (or two! and even three) of your content calendar.

Want to receive personalised social media strategies and ideas instead?

Chat with us or send us an email at hello@socialsideup.co to get personalised advice on implementing these strategies and find out how we can help your business grow through good strategy and content design.